J.P. Wiser’s launches ‘Canada 2018’

J.P. Wiser’s has launched a series of limited-editions to celebrate the craftsmanship heritage of its Canadian whisky.

Building off of ‘One Fifty,’ J.P. Wiser’s has launched ‘Canada 2018,’ a limited-edition Canadian whiskey crafted to toast to Canada’s birthday. The bottle features a Canadian map to tribute the 200th anniversary of the 49th parallel—the border that defined Canada as a country.

“As a Canadian brand that has been around since the very beginning of Canada’s history, we wanted to continue the legacy of commemorating milestones and to celebrate the country we call home.” says Keeshan Selvakumar, senior brand manager, Corby Spirit and Wine.

The limited-edition bottle is available at select stores across Canada.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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