Joseph Abboud launches Faded Indigo fragrance

Joseph Abboud announces the launch of the newest scent for men called Faded Indigo, as part of the Indigo Blue collection.

Indigo Blue is a sportswear based clothing collection ranging in shades of indigo. Faded Indigo was developed as a new part of the collection, incorporating the timeless heritage of Abboud in an every day scent for the strong, independent man. The bottle is 3.4-oz. and is available at Moores Clothing for Men stores nationwide.

“Faded Indigo is a vibrant, fresh scent reminiscent of evening walks on the beaches of Nantucket along the midnight blue ocean,” says Abboud. “This all-encompassing fragrance provides yet another opportunity for men to further express their individuality.” 

Abboud worked closely with Tru Fragrance and Harry Fremont, master perfumer of Firmenich to create the fragrance.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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