Johnnie Walker introduces 28 Year Old Midnight Blend

Johnnie Walker has launched its final and fifth edition in the John Walker & Sons Private Collection—28 Year Old Midnight Blend, a smooth Scotch Whisky.

There are only 3,888 limited-edition and individually numbered collectible decanters of this Scotch that have been released, containing rare whiskies aged for a minimum of 28 years.

“Whiskies aged for 28 years are rare and very special,” says Jim Beveridge, master blender at Johnnie Walker. “In our search to find the flavors and characteristics necessary for a rich, indulgent Scotch like Midnight Blend, we were very lucky to have access to some of the most mature reserves drawn from the four corners of Scotland.”

Beveridge continues, “Each individual malt and grain used in the final whisky adds layers of flavor to the 28 Year Old Midnight Blend, leaving hints of fruit, sweet and spice and making it a wonderful final addition to the Private Collection.”

The John Walker & Sons Private Collection was first launch in 2014. The collection features small batch, limited releases crafted using casks from the most valuable parts of the Johnnie Walker reserves that have yielded whiskies of outstanding quality.

The latest edition, the 28 Year Old Midnight Blend is best served neat, in a balloon glass, rolled in the hand to warm the whisky.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

Recent Posts

GO MINIMALISM . . . HOLD ON A MINUTE!

FOURTH IN FORCEpkg’S MR. REALITY CHECK SERIES GO MINIMALISM . . . HOLD ON A…

2 years ago

Sustainable, 100% Recycled Transparent Sheeting is Now a Reality!

Printex Transparent Packaging introduces Eco-PET 100, the first totally clear PET (polyethylene terephthalate) made entirely…

3 years ago

Kroger, Walgreens to Dedicate Section of Their Stores to Reusable Packaging

Big retailers are signing on with a new company’s sustainability program.

3 years ago

6 Marketing Tips for Ecommerce Brands to Win the Holiday Shopping Season

Online sales are expected to grow leading up to Christmas – here’s how you can…

3 years ago

New Wunderoots Branding Celebrates the Carrot

Plant-based brand relies on packaging to educate shoppers

3 years ago

Sustainable, 100% Recycled Transparent Clear PET Packaging is Now a Reality!

Printex Transparent Packaging introduces Eco-PET 100, the first totally clear PET (polyethylene terephthalate) made entirely…

3 years ago

This website uses cookies.