Categories: Personal CareTrends

Khiron launches its first CBD Cosmeceutical Brand

Khiron Life Sciences, an integrated medical cannabis company has announced the launch of Kuida, its first CBD-based skincare brand.

Kuida is the first brand in Columbia that brings the benefits of CBD to a portfolio skin and body care products line for women.

Alvaro Torres, Co-founder and Chief Executive Officer states, in a release, “In keeping with our stated strategy, the Khiron Wellness business unit and launch of Kuida leverages our global medical cannabis expertise to enter a fast-growing category with immediate revenue generation based on a disruptive, innovative and first-to-market product strategy. We will be launching Kuida across the region, while developing innovative consumer packaged goods into our pipeline. Additionally, Khiron will continue to achieve its milestones related to the ongoing expansion of our cannabis cultivation, development of medical products, and clinics rollout.”

It will officially launch at the XVII Feria de Belleza y Salud event taking place Oct. 3 through 7 in Columbia.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.