Categories: Promotion

Loizzo named new VP Sales at Modagrafics

After conducting a national search to find the right individual with an impressive track record in innovation, leadership and a passion for the business, Modagrafics has chosen Michael Loizzo to serve as Vice President of Sales. He reports directly to company President & CEO Paul Pirkle.

“We searched inside and outside of the fleet market to fill this position. I wanted to make sure they would fit into our culture, be heavily engaged in the sales process, and be able to add value to our sales and operational efforts on a daily basis,” explains Pirkle. “Michael understands how our traditional products relate to the Spedian Vehicle Graphics System and BlackBerry Radar, in addition to how integral the Rapidus app is to our overall approach. He gets it, and I’m confident he will be a huge asset for Modagrafics.”

As a customer centric executive focused on building relationships, Loizzo’s (pronounced Lo-wit-zo) extensive history of sales success will be a key driver to generating revenue for Modagrafics products. In his last position, he was President of a Chicago area national pallet and crating provider where he managed the day-to-day operations. In less than two years, he recruited, hired and trained a new sales team, improved sales revenue and earned new business in seven states.

As part of his responsibilities, Loizzo also will collaborate with Brian Leyden, Modagrafics’ recently hired Director of Retail Sales, to introduce retail graphics to fleet customers and fleet solutions to retail customers.

“Modagrafics is an industry leader in the making. They have a decisive and meaningful mission, and a vision statement and culture that support those mantras,” says Loizzo of his decision to accept the job. “At my last company, the team took pride in our accessibility and responsiveness; every inquiry was a priority, and every situation was followed up with a solution. Here at Modagrafics, we have a team of people who bleed what the organization represents, from top to bottom. With strong individuals at every position and cutting edge technology available, the array of services and products provides a competitive advantage in the marketplace.”

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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