Moosehead launches new style, Pale Ale, in the U.S.

Moosehead Brewery is releasing its most historic beer across the U.S., Moosehead Pale Ale.

Moosehead Breweries is Canada’s oldest and largest independent brewery. The Moosehead Pale Ale is the first beer to use the Moosehead name and has been brewed using the same recipe since 1933.

Beginning this month, the beer will be available in four pack 16-oz. cans and 12-oz. 15 pack cans across the U.S.

“Moosehead Pale Ale is known as ‘The Beer that Built the Brewery’, and we’re excited to bring this beloved beer to US consumers,” says Georgia Homsany, U.S. brand director for Moosehead. “Pale Ale is one of the most popular styles right now in beer and we wanted to give US beer lovers the opportunity to access another product in the Moosehead family with a different taste profile. The lower IBUs make it more approachable for a variety of beer consumers.”

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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