Categories: Finishing

Mouvent enjoys sensational debut at Labelexpo 2017

Mouvent created a splash at its first ever Labelexpo with its range of innovative label printing solutions. These included two all-new, high productivity UV label presses (LB701 UV and LB702 UV) and a groundbreaking digital inkjet label press (LB702-WB) that represents a ‘game changer’ in the industry, using only 100% water-based Mouvent Inks.

“We are immensely proud to introduce Mouvent to the world and to unveil our innovative technology,” says Simon Rothen, CEO of Mouvent. “There was huge interest in Mouvent throughout the whole of Labelexpo and it was a pleasure for us to meet so many people who recognized the enormous potential of our technology for their businesses.”

Stars of the show

The company was one of the main talking points of Labelexpo. The Mouvent booth was packed for the duration of the trade show, and there was considerable interest from media.

Live demos of the technology ran daily and the machines performed to the high expectations.

The three new label printers showcased at Labelexpo can all print up to 7 colors on a large variety on substrates – paper, self-adhesive and wet-glue labelstock as well as flexible materials – at production speeds of up to 100 m/min with a native resolution of 1200×1200 and optical 2000 dpi.

The LB701-UV mini label press is the smallest high-productivity label press on the market with a very low TCO, and was configured with in-line rotary die-cutting and slitting. The LB702-UV label press was exhibited in a roll-to-roll set-up and is set to be the most productive UV digital label press in the narrow web segment. The LB702-WB label press meanwhile represents a real paradigm shift in high-volume label production – 100% free of VOCs (volatile organic compounds) and 100% food safe, it is now possible to produce long lasting, high-quality, eye catching labels, using an environmentally-friendly food safe printing method, all at a very economical cost.

“At the end of the day, what matters most to people is the machines themselves,” says Martin van Waeyenberge, Marketing & Sales Manager, Label Machines at Mouvent. “The fact that people could see them in action was important, because it makes the potential of this incredible technology come to life. From Labelexpo alone we generated several hundred leads with prospects who want to know more about the machines.”

The innovative Mouvent Cluster in action

The innovative Mouvent Cluster – which is the base building block for all Mouvent machines – was a constant source of conversation at the booth.

The Mouvent Cluster is a radical new approach, which uses clusters instead of fixed size print bars by color, arranging them in a modular, scalable matrix. The result is one system that can be simply adapted for all substrates, of all widths, for all markets and applications.

“It really was an honor to be in at the same venue with so many leading lights in this industry, and we are delighted that Mouvent generated so much interest,” says Piero Pierantozzi, Co-founder of Mouvent. “We know that the Mouvent Cluster technology represents a genuine change in print head integration and it was so rewarding to be able to show its potential to people in the industry. We very much look forward now to deploy this technology throughout the various markets and segments in the weeks and months ahead.”

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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