Categories: Package Design

Nasoya introduces new vegan dumplings

Nasoya, a leading brand in tofu, has announced it has perfected the recipe for its popular dumpling products, which are now Vegan and available in two flavors—Tofu Vegetable and Thai Basil Vegetable.

A hot trend in 2018 is the demand for plant-based protein, and Nasoya Dumplings is meeting that trend.

“We are exciting to bring consumers another great tasting, plant-based product they can feel good about eating with our perfected Vegan Dumplings,” says Ellen Kim, branding and marketing strategist at Nasoya. “Nasoya is committed to making plant-based protein as simple and accessible as possible and Vegan Dumplings are a welcomed transformation to our wide range of fresh and convenient options.”

The Vegan Dumplings are available at grocery stores nationwide.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.