S.Pellegrino introduces sleek cans

S. Pellegrino Sparkling Natural Mineral Water has introduced new sleek cans to its product lineup.

The eye-catching new look of its can design draws inspiration from the classic S. Pellegrino bottles, including the brands recognizable green hue and iconic red start, all overlaid on sleek metallic silver. The new cans still hold the same natural mineral water by S. Pellegrino, filtered for more than 30 years by the Italian Alps and bottled in Italy.

As a nod to the legendary heritage, the beautiful art Nouveau building of San Pellegrino Terme set against the Alps is featured on new fridge pack packaging, as well as on the foil on the single-serve cans.

“The iconic S.Pellegrino bottle and famed sparkling mineral water have long been a staple on dining tables worldwide. Now with our new cans, we offer a whole new way to enjoy the signature taste of S.Pellegrino, wherever you enjoy food,” states Danit Eisdorfer, Group Manager for S.Pellegrino. “With the addition of S.Pellegrino in sleek, modern cans, any meal occasion can be transformed into something special.”

The new cans are available this month.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.