Categories: Shopper Insights

PMMI Raises $325,000 to Aid Hurricane Afflicted Areas

The North American packaging and processing industry joined together to help bring relief to the victims of the devastation brought by Hurricane Harvey in Texas, Hurricane Irma in Florida and Hurricane Maria in Puerto Rico.

Under the leadership of PMMI, The Association of Packaging and Processing Technologies, the manufacturing community reached into its wallets and raised more than $325,000 for the American Red Cross’ hurricane relief efforts. PMMI matched $100,000 in online and onsite donations from PACK EXPO Las Vegas and Healthcare Packaging EXPO 2017, while proceeds from PACK gives BACK, featuring the legendary rock-n-roll band The Doobie Brothers, drove the final number.

“The generosity from the companies and families in packaging and processing is truly inspirational,” says Chuck Yuska, president and CEO of PMMI. “Ours is an industry that has consistently risen to the occasion to help others in times of need. Our thoughts are with all those impacted by these deadly storms, including PMMI members, customers and their families.”

Yuska added that ticket sales to the seventh annual PACK gives BACK soared and eventually broke records, immediately after it was announced that all proceeds would go to hurricane relief.

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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