Raising a glass to the consumer experience

The PB Creative team’s main goal was to devise an interactive, refreshing and easy-to-use drink ‘system,’ and they developed the ‘n brand.

The team wanted to find a way for consumers to adjust to the strength of RTD cocktails, so they took two-pronged approach: classic on the go for the millennial market and a premium on the go for the older crowd.

‘We developed the ’n brand using a conversational tone of voice that reflects the way people refer to their favorite drinks, such as gin ’n tonic or rum ’n coke, for example,” says Pete Hayes, Co-Founder and Director of PB Creative.

“This thinking also naturally lends itself to a more premium prosecco range. The packaging for the core range uses transparency to allow the personality of each sprit and mixer to shine through. The ’n logo also acts as a window into the pack to further leverage differentiation between the variants.”

In the spirit range, a separate double shot of alcohol and 150 mL can of mixer come in a smart-looking injection-molded glass, so the consumer can decide exactly how strong they want their tipple to be – and then drink it in style.