Russian Standard releases limited edition bottle

A world’s No. 1 Russian vodka is releasing a limited edition Cloisonne bottle, Russian Standard Vodka.

The Russian Standard Cloisonne Edition is the second in a series inspired by Faberge art. According to a release, the ancient technique uses intricate patterns incorporating enamels and gemstones used most commonly in jewelry-making.

Russian Standard is also partnering with Reservebar.com to pre-sell the limited edition bottle before it hits stores in the U.S. and Canada in June.

“Russian Standard Vodka has a very loyal and devoted following in the U.S. market – the Cloisonné limited edition bottle highlights something unique and beautiful about Russian Standard’s heritage,” says Giulio Bertozzi, VP of marketing for Roust USA.  “It is our core mission to continue delivering authentic products and experiences to our consumer base.”

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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