Categories: Paperboard

Strauss Brands Partners with American Family Farmers

Strauss Brands is making its American-raised grass-fed and finished beef more accessible with the launch of its online store, Free Raised Direct.

“As consumers are increasingly demanding a higher caliber of meat that is good for their family and the Earth, we’ve made it our mission to increase the availability of our chef-quality, grass-fed beef,” says Randy Strauss, CEO and Co-President of Strauss Brands. “We take pride in our long-standing national retail and food service partnerships and the launch of Free Raised Direct gives another momentous step forward, allowing us to expand into areas where our retail presence may not yet exist.”

Strauss Brands offers meat from American cattle raised on independent family farms the way nature intended—100 percent grass-fed and grass-finished.

“Our family has a long-standing history in the meat industry and commitment to environmental stewardship here on American soil,” said Strauss. “We believe customers deserve to know where the food on their table comes from while reaping the environmental benefits of American sustainable pasture raising.”

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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