In this the second installment of our ongoing series about intellectual property, Jonathan Gelchinsky, a lawyer who heads the trademark practice at Pierce Atwood LLP in...
Brand leader says to celebrate your individuality to find your unique selling proposition.
A recent study by market intelligence agency Mintel reveals that 69% of U.S. adults shop online monthly, trading in the brick-and-mortar retailers for the more convenient...
A recent study by market intelligence agency Mintel reveals that 69% of U.S. adults shop online monthly, trading in the brick-and-mortar retailers for the more convenient...
More than a quarter of a century old, Buster products are engineered to tackle a wide range of drain care problems, from blockages, bad odors and...
Nathan Hendricks CCO at LPK How do you define a winning design culture? A winning design culture provides the components necessary for designers to thrive: safety,...
Instantly recognizable and practically an icon of summer for American kids all over the nation. It’s difficult to believe that the Razor scooter didn’t come to...
The Johnnie Walker global brand team knew there was an untapped opportunity to achieve scale in gifting aligning behind the Johnnie Walker brand idea “big, bold...
Ringing in the centenarian birthday of Mr. Peanut, Planters has released a limited–edition package that delivers a unique celebration to every brand fan. The limited-edition packaging...
IN PACKAGE DESIGN’s annual prototyping webinar, our panel of speakers discussed prototyping as a design and marketing tool. Watch this webinar to gain insights on how...