Talking to consumers through packaging also helps brands take the conversation offline.
It seems that Suri Cruise, Blue Ivy and North West are not alone in their love of beauty products, as new research from Mintel reveals that...
With its TableLuxe line of tableware, Waddington North America sought to offer two benefits for consumers who enjoy hosting their own parties. The first was to...
Brand leader says to celebrate your individuality to find your unique selling proposition.
General Mills is ready to debut its newest dinner solution: Freezer to Plate. The Freezer to Plate is an expansion of the Good Table product line...
A product’s utility and brand identity can vary immensely depending upon geography. Take, for example, off-the-grid rural villages in developing countries. Patrick Walsh co-founded Greenlight Planet...
A recent study by market intelligence agency Mintel reveals that 69% of U.S. adults shop online monthly, trading in the brick-and-mortar retailers for the more convenient...
Instantly recognizable and practically an icon of summer for American kids all over the nation. It’s difficult to believe that the Razor scooter didn’t come to...
The Johnnie Walker global brand team knew there was an untapped opportunity to achieve scale in gifting aligning behind the Johnnie Walker brand idea “big, bold...
IN PACKAGE DESIGN’s annual prototyping webinar, our panel of speakers discussed prototyping as a design and marketing tool. Watch this webinar to gain insights on how...