In this the second installment of our ongoing series about intellectual property, Jonathan Gelchinsky, a lawyer who heads the trademark practice at Pierce Atwood LLP in...
Brand leader says to celebrate your individuality to find your unique selling proposition.
General Mills is ready to debut its newest dinner solution: Freezer to Plate. The Freezer to Plate is an expansion of the Good Table product line...
More than a quarter of a century old, Buster products are engineered to tackle a wide range of drain care problems, from blockages, bad odors and...
Instantly recognizable and practically an icon of summer for American kids all over the nation. It’s difficult to believe that the Razor scooter didn’t come to...
Ringing in the centenarian birthday of Mr. Peanut, Planters has released a limited–edition package that delivers a unique celebration to every brand fan. The limited-edition packaging...
I think design is kind of everything,” says Craig Dubitsky, founder and CEO of Hello Products, who has either started or been on the ground floor...
This spring, Mars Retail Group pairs with Lip Smacker and Markwins to create the four Easter novelties—“Kiss the Rainbow, Taste the Rainbow” featuring Skittles and Starburst...
The average consumer looks for simplicity, convenience and something that will catch their eye when it comes to a product and its packaging. Brand designers and...
Her secret weapon is knowing the power of design as a part of a personal brand.