Categories: Beer Wine Spirits and CannabisBeverageMaterialsMetalPackage Design

Texas craft brewer Shiner launches two new brews

Texas’ oldest craft brewery and brewer of Shiner, Spoetzl Brewery, has announced the addition of two near year-round beers.

The new fixtures, Shiner Wicked Juicy IPA and Shiner Day Quencher Session Ale hit shelves this month in Texas and will be debuted nationally in September.

Wicked Juicy IPA is dry hopped, unfiltered and has Citra hops for a full-bodied brew. Day Quencher is a dry hopped session ale brewed with Mosaic hops and has a fruity aroma and crisp finish.

“Both beer styles are very much on trend and experiencing record category growth, says Gregor Mina, director of marketing for Spoetzl Brewery. “It’s exciting to expand our portfolio with new variants to showcase the true craftsmanship of Shiner while complementing our core beers that have been fan-favorites for decades.”

The packaging for both beers is bold. The designs are eye-catching and fun but unmistakably Shiner. They’re packaged in cans.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.