The Toolbox: Point of Purchase Materials & Packaging

Gift Card carrier
www.sappi.com

Sappi’s McCoy paper gift card and carrier are resilient and derived from renewable resources. The gift cards are recyclable and can enhance a brand’s sustainability. The silk finish engages the sense of touch.

Board
neenahpaper.com

Neenah’s paper-based materials for POP’s provide print performance over synthetics and include both flexible and rigid print media. Neenah offers new black and white ConVerd boards for POP’s.

Direct-Print Corrugated POP Displays
www.sutherlandpackaging.com

Direct-print technology removes the need for lithographic labels to be applied over corrugated substrates—replacing litho dollars with a few cents of ink. Ideal for supermarkets and club store displays, the technique reduces material costs and shipping times.

Metallic board
www.kernowna.com

Turn any smooth surface into a metallic surface with MetaliK Inkjet film. The high-tack permanent adhesive will enable you to easily create laminated boards, packaging solutions and doming applications.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.