Luxury skincare brand partners with hotel & spa

A luxury skincare line has announced a partnership with a Spa Hotel.

HydroPeptide, the geneticist-developed luxury skin care line has partnered with Sofitel Golfe d’Ajaccio Thalassa Sea & Spa Hotel, a French Riviera’s most prestigious five-star destination spa.

The partnership is said to deliver healing beauty experiences via a tailored menu of high-end HydroPeptide treatments, according to a release.

“We’re pioneering skin care technologies that treat the body holistically, beyond a quick fix for surface symptoms,” says Annette Rubin, CEO of HydroPeptide. “Wellness is a complex, personal mission for spagoers. We now have patented technologies that influence skin’s behavior at the genetic level. Thalassa Sea & Spa’s immersive experiences bring our technology to life in an intimate way, ensuring the mind and body are positively impacted by each service.”

Treatments include an anti-fatigue resurfacing treatment, and a new PolyPeptide Collagel facial.

“Our visitors seek comfort, healing and recentering,” says Patrick Bertho, general manager at Sofitel Thalassa Sea & Spa. “We’ve designed a wellness program for all walks of life, addressing five keys to wellness: vitality and energy, stress and emotions, balance and nutrition, sleep and recovery, beauty and youth. HydroPeptide regimens are a natural fit within this process.”

Reservations can be made at Thalassa.com and corresponding retail products are also available at Thalassa Sea and Spa or HydroPeptide.com.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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