Tostitos’ “Lucky Bags” include team-inspired packaging

Pepsi and Tostitos announces the release of limited-edition Redskins packaging this fall in the Baltimore/Washington, D.C. area.

Tostitos’ new “Lucky Bags” include team-inspired packaging that celebrates the official traditions of 19 NFL teams.

Giving a nod to rituals and lucky charms, Tostitos created original content honoring the historic Redskins marching bands — one of the oldest in the NFL — with a one-man band playing songs as the chips came off the production line, infusing them with Redskins luck.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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