Royal Canin launches Bengal and American Shorthair Breed-Specific diets

Royal Canin, a global leader in pet health nutrition, is continuing to pioneer breed-specific innovation with the launch of two new feline formulas: Royal Canin American Shorthair and Royal Canin Bengal diets. The new diets are among a total of more than 60 breed-specific diets the company has developed to provide precise nutritional solutions for cats’ and dogs’ various health needs.

“At Royal Canin, we are continuously striving to meet the unique needs of each animal through scientific-based formulas,” says Dr. Brent Mayabb, DVM and Vice President of Corporate Affairs at Royal Canin USA. “Our two newest breed-specific diets for the American Shorthair and Bengal cats are proof of our desire as a company to prioritize individualized pet health nutrition.”

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BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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