Categories: General Merchandise & Non-foodMaterialsStore BrandsToys & GamesTrends

Toys R Us’ Geoffrey is back at Kroger this holiday season

The Toys R Us mascot is returning to a Kroger near you this Holiday season. Geoffrey will be in nearly 600 Kroger stores as the face of Geoffrey’s Toy Box.

Toys R Us closed up shop in June after they filed bankruptcy. Shoppers will now be able to get their You & Me dolls or Imaginarium play sets to wrap and set under the tree this December.

Geoffrey’s Toy Box is a venture by Toys R Us’ one time leaders who held onto the toy giant’s brand names and properties, including its mascot, Geoffrey the giraffe, according to USA Today.

“We’re excited to offer Geoffrey’s Toy Box this holiday season to provide our customers with the opportunity to purchase a selection of the toys once exclusive to Toys R Us,” says Robert Clark, senior vice president of merchandising at Kroger, in a statement.

There will be an assortment of 35 toys, ranging in cost from $19.99 to $49.99 for purchase at select Kroger stores, including Ralphs, Smith’s and Fred Meyer.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.