Victoria Distillers debuts newest release

In anticipation of its July 1 release in the United States, Victoria Distillers of British Columbia announces its latest addition to their craft portfolio, Empress 1908 Gin. Empress 1908 Gin is a hand-crafted, all-natural, indigo blue spirit. During the distillation process, it is infused with the vibrantly tinted butterfly pea blossom, which creates a distinctive, indigo blue hue. With the addition of citrus or tonic, Empress 1908 Gin is transformed from its breathtaking indigo blue hue to monarch purple and then rose petal pink.

Inspired by the renowned tea and cocktail programs of the Fairmont Empress Hotel of Victoria, Empress 1908 Gin is an original, shaping its own story as a fearless provocateur, a mystery in a bottle. Hand crafted in small batch copper-pot stills, this is a gin with phenomenal depth and boldness of spirit. Gently refined, nuanced and enduring.

“We are thrilled to be launching Empress 1908 Gin in the United States,” remarks Peter Hunt, president of Victoria Distillers, “and will be announcing our distribution partnership details shortly. Empress will launch this summer in New Jersey, New York, Connecticut, Florida and California, with other states to follow.”

This innovative product has the full capacity to inspire and captivate. Empress 1908 Gin is timeless yet ever-changing, and preparing to make its mark in the spirits sector.

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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