Whiskey Prison releases first Bourbon: Conviction

Conviction Small Batch Bourbon has been released from prison. Southern Grace Distilleries, the first distillery in the United States to be located in a former prison, has released their first bourbon after opening their doors three and a half years ago: Conviction Small Batch Bourbon.

“The hard time aging in oak barrels behind bars here at Whiskey Prison has created a cask strength bourbon that’s subtly sweet and smooth,” says Southern Grace Distilleries CEO Leanne Powell.

Reviews seem to agree. As John Trump wrote for Liquor.com, “It’s remarkably smooth and complex. The nose reveals ripe cherries and a comforting hint of cinnamon, bringing to mind warm apples covered in brown sugar. A sip offers hints of honey and just a touch of oak. The barley brings a soft sweetness, much like an Irish whisky, especially after adding a drop of water. Soft vanilla and bright orange linger on the palate.” 

Conviction Small Batch Bourbon enters the world bourbon market having already received high praise for its taste. Earlier this week the spirit won a Gold Medal at the MicroLiquor Spirit Awards. 

Southern Grace Distilleries makes a charitable contribution for every bottle they sell, and the charitable partner for Conviction is the Carolina Farm Stewardship Association, the oldest and largest sustainable agriculture organization in the Southeast. “Without corn you can’t have bourbon. When you enjoy bourbon, thank a farmer. I’m so glad we can help support the efforts of the Carolina Farm Stewardship and their project at the Lomax Incubator Farm which is right down the road from our distillery,” says Powell.

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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