Working hand-in-hand with package design, point-of-purchase displays ramp up the attraction of packaged goods at retail. BXP, in cooperation with Shop!, a global trade association dedicated to enhancing retail environments and experiences, brings you 32 point-of-purchase display designs with the potential to reset the bar for packaged goods brands and the retail environments they sell in.

Judged by an esteemed group of industry experts, including BXP Editor-in-Chief Linda Casey, entries are recognized for both visual appeal and strategic design. The display’s performance in amplifying retail sales and how well the designs overcome real business challenges, such as sky-rocketing shipping costs, were considered when evaluating PoP designs for the top awards—DoY (Display of the Year), Creative and Budget.

All entries were also considered for the Gold, Silver and Bronze awards in their respective categories, with Gold Winners becoming eligible for a DoY Award.