Categories: BeverageMetal

Alcohol recovery drink releases new flavors

B4 is a non-caffeinated liquid supplement that helps the body from the aftermath of consuming alcohol.

This year, it’s celebrating its one year anniversary by releasing two new flavors and redesigned packaging.

B4 gives the body electrolytes, amino acids, vitamins, plant extracts, antioxidants and minerals. The drink is also loaded with B vitamins.

“B4 is our first product in this new category and it sells like crazy. After only two months, it became the number two non-alcoholic item throughout our entire chain of stores, behind only Coca-Cola two-liter bottles,” explains Kris Becker, director of purchasing at ABC Fine Wine & Spirits in Florida.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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