April 2016 – Prototyping as a Design and Marketing Tool

IN PACKAGE DESIGN’s annual prototyping webinar, our panel of speakers discussed prototyping as a design and marketing tool. Watch this webinar to gain insights on how to use prototyping to help sell ideas up the management chain and across departments, in addition to how it can be used to test ideas and design executions.

Featured Speakers:

• Darralyn Rieth, Aiga In-House Initiative Chair
• Mark Englestead, Director Of Operations for IB products Inc.
• Adam Straus, Partner, Best Road Inc. and Adjunct Assistant Professor in the Communication Design, Packaging Design Departments at the Fashion Institute Of Technology, New York

This event aired on April 26, 2016.