Coke Zero’s New Recipe Comes with Packaging Update

Courtesy: Coca-Cola

Coca-Cola Zero Sugar is undergoing a recipe change that will be accompanied by a packaging refresh, the maker of the zero-calorie drink announced last week.

The new packaging is anchored by the familiar Coca‑Cola script logo and features “Now More Delicious” messaging that highlights the new formula.

The company said that the new recipe “optimizes” existing flavors and ingredients, noting there won’t be any changes to the drink’s ingredient list or nutritional values.

This is Coke Zero’s second reformulation in the past five years, having undergone its first in 2017 in pursuit of bringing its taste closer to Coca-Cola. The company is aiming for full distribution in the U.S. by September.

BXP Staff

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