Cruise liner introduces bath products for guests

Seabourn, a luxury cruise line, and Molton Brown are introducing Seabourn Signature Scents, exotic fragrances designed for cruise-line guests. 

“Our new Seabourn Signature Scents are the result of genuine collaboration with Molton Brown, with several months spent developing distinctive scent combinations that will serve to remind guests of the experience of their Seabourn cruise long after they’ve returned home,” says Christopher Prelog, vice president of hotel operations for Seabourn.

Available onboard all three ships as complimentary bath amenities in guest suites, the Seabourn Signature Scents collection evokes boundless nautical adventures, inviting guests to explore secret treasures that wait in ports the line visits around the globe, a release says.

“We worked very closely with the Seabourn team to develop these unique fragrances, resulting in completely bespoke blends and packaging designs that reflect the line’s luxurious guest experience,” says Gregory G. Habeeb, global vice president, Hotel & Hospitality at Molton Brown.

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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