In advance of launching a new premium spirits line, Rabbit Hole Distilling of Louisville, Kentucky turned to Murray Brand Communications to develop its new packaging architecture.
Initially seeking a label reminiscent of the style associated with fashion designer, Tom Ford, the client later opted for a more classic look in which the brand name is a primary read and quality cues such as foil embossing, serif fonts and a textured linen substrate are combined.
Along with staging the brand’s name prominently in foil at the top of the primary label, Murray Brand designers introduced a diagonal label to heighten brand awareness in a competitive field replete with rectangular labels. To complete the design, a crossing neck band was designed to deliver a more sophisticated looks and convey the feeling of a man wearing a tuxedo with bowtie or ascot.
Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.