Categories: Beer Wine Spirits and CannabisMetal

Four Loko releases Bartender Series

The makers of Four Loko have done it again—Physion Projects LLC is rolling out its newest line of flavored malt beverages, Bartender Series, which combines cocktails with graffiti inspired cans.

This colorful line was inspired by bartenders from around the country, according to a release.

The Bartender Series has three flavors: Blue Mofo, Purple Hooter and Pink Scorpion.

“Four Loko is synonymous with camouflage packaging,” says Jenna Shklyar, Phusion Projects’ Marketing VP. “With Bartender Series, we did not want to lose the bold design Four Loko is known for. Instead, we embraced it and built on it by introducing simple, yet powerful graffiti imagery. On the flavor front, collaborating with professional bartenders helped us merge the authentic experience of trying unique cocktails at a bar, with the convenience of a can. The result is that while Four Loko’s Bartender Series branches out into mixed drink inspired territory, it stays true to the adventure Four Loko stands for as a brand.”

Bartender Series is now available in the U.S. in 16 oz. cans.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.