Categories: Beer Wine Spirits and CannabisMetal

Rodenbach Brewery unveils new packaging

Rodenbach Brewery is known and recognized for its Flemish Red Brown Sour Ales. It has announces that it will be investing in its brands, markets and brewery infrastructure in Belgium.

According to a release, all the beers will undergo a redesign, a brand-supporting program and the brewery will receive a huge investment in its brewing technology.

The new design will create a sense of unity of the beer portfolio. The letter ‘R,” which appears on the packaging will have a new look that pays homage to the brands 200 year-old heritage.

Rodenbach ‘Classic’ is the new name for what was previously known as the session beer and will be exclusively offered in 6-pack 8.5 oz. cans in the U.S.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.