GP Pro introduces Insulair Hot Cup

National Coffee Day falls on Saturday, Sept. 29 this year and just in time, GP Pro’s Dixie Foodservice is releasing the Insulair Hot Cup.

The Insulair Hot Cup is a heat-activated disposable beverage cup that uses an internal air pocket, rather than the traditional beverage sleeve to keep beverages hot and hands cool.

“We are incredibly proud of the innovation and industry insight that went into designing the Dixie Ultra Insulair Hot Cup, and we are confident that it will quickly become the go-to cup for coffee-on-the-go,” says Alec Frisch, GP Pro vice president for Foodservice, in a release. “For operators, the Insulair Hot Cup can help them improve efficiency, reduce costs, and deliver a better, more branded customer experience. And, for consumers, it will completely change how they enjoy their hot beverages on the go, undoubtedly making it the best part of their day!”

The Insulair Hot Cup is a single-wall paper cup with an interior lining made of a low density polyethylene film. Here’s how it works:

  1. Pour hot liquid into the cup
  2. A thin heat-activated air pocket expands within the cup’s lining
  3. Air pocket adjusts to temperature of beverage
  4. Grab and go!

The product is available in a 12, 16, or 20-oz. cup.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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