Categories: Return on InvestmentWebinar

June 2015 – Delving into Design ROI and Effectiveness

IN PACKAGE DESIGN’s annual design ROI webinar, our expert panel of business and design leaders explore what makes a package design effective, how brands can measure the ROI of their design investments, and other business results measurements for design.

Featured Speakers:

  • Peter M. Costello, president & COO, Gawi Healthcare, LLC
  • Deborah Dawton, chief executive, DBA
  • Maggie Hodgetts, head of graphic design, Waitrose
  • Rob Wallace, president, Best of Breed Branding Consortium

This event aired on June 24, 2015.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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BXP Staff
Tags: DesignReturn on InvestmentWebinar
9 years ago

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