Jennifer Giannotti-Genes Associate director of Personal Care and Hill’s Pet Nutrition, global design and packaging, at Colgate-Palmolive Company How can...
The Spearhead Group today announced it has officially launched its new company to create Physical Brand Enhancements for companies looking to strengthen brand identity, inspire customer...
The consumer packaged goods market is always evolving and changing, and when it comes to customer engagement, brands are trying new things to maximize it. HairRx...
It is hard to prove the ROI of design when it is also difficult to determine exactly what is design, where does it start and where...
Roger Zellner Former global director of research and development for packaging productivity and simplification at Mondele¯z International How do you define disruptive innovation? Disruptive innovation is...
Packaging is an integral part of the investment a company makes in its attempt to sell products and services successfully. Packaging design helps create a brand...
Martha Seidner Senior manager, global design, Pfizer Consumer Health Global design consultant How is the use of analytics changing? It’s changing in real time. There are...
When your brand is growing rapidly, it’s easy to assume you are doing everything right. But there may be no better time for a rebranding strategy....
Packaging reveals a lot about a brand. Showcasing your brand through packaging, both primary and secondary, is critical to building the brand image, perceived value and...
Modern architecture and rustic charm collide throughout Richard Barkaway’s family home in the greater Chicagoland area, enchanting visitors with a mix of styles, textures and eras....
