Categories: Innovation

La Tortilla Factory marks 40 Year Anniversary with innovative new line

Known for its commitment to simple, Non-GMO ingredients, La Tortilla Factory (http://latortillafactory.com) is making it easier for home cooks to achieve authentic Mexican flavor by expanding its product line to Cocina Fresca Sauce Starters and 50-50 Corn/Flour Crisps.

According to the Tortilla Industry Association, tortilla sales alone are more than $13 billion a year, making it the fastest growing segment in the bakery industry and for decades La Tortilla Factory has been at the forefront with many “industry firsts” like the low carb tortilla.  

Today, consumers of every skill level are experimenting with Mexican flavors from tortilla fillings to authentic spices so much so that over the last four decades, the Tamayo family behind La Tortilla Factory has personally witnessed Mexican cuisine go from street food to a staple and inspiration for American dining culture. The company has innovated every step of the way.

As the company celebrates its 40th Anniversary this year, La Tortilla Factory is proud to roll out a new line of products offering home cooks easy-to-prepare, fresh and authentic flavors.

New Product Offerings
Cocina Fresca Sauce Starters make great marinades and come in traditional Mexican flavors like Barbacoa, Al Pastor, Classic Tacos, Salsa Baja, and Cochinita Pibil.

“Typically, it would take hours to prepare these traditional Mexican-style sauces. La Tortilla Factory has done all the work and now people can have robust, authentic flavors in no time at all,” said La Tortilla Factory Vice Chairman Sam Tamayo.

Joining them on the shelves will be 50/50 Crisps in high-intensity flavors, such as Hatch Chile and Churro.

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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