Innovation

Moving Beyond 99 Luftballons

LELAND LIMITED INC.’S new Party Time Helium, a ready-to-use Helium filled cylinder to inflate 15 balloons, is possible due to a packaging innovation that enables the packaged gases company to produce a small footprint cylinder strong enough to hold the pressure required to compress enough helium for smaller parties. Prior to the launch, standard helium tanks found in big box retailers are large and bulky, like those used for gas grills.

This new packaging technologies enables Leland to reduce the size of the cylinder to less than 3 inches in diameter and just less than 12 inches tall. The smaller footprint benefits shoppers and retailers. At only 9 square inches of shelf space, about the size of a square cocktail napkin, the Party Time Helium cylinder packs an enormous punch for retailers who don’t have to choose between stocking the tanks or diversifying their shelf space.

Once the steel Party Time Helium cylinder is empty, end-customers can recycle the cylinder with their household recycling. To avoid recycling centers baulking at processing the high-pressure cylinders, the end-customer is provided with a simple two-step process to ensure the inside pressure is zero and a generously sized label that reads “Empty” with contact information if the recycler is still not sure.

Linda Casey

Linda Casey is the editor-in-chief of BXP.

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