Categories: Beer Wine Spirits and CannabisGlassInnovation

New Heineken innovation available in Canada

Heineken’s latest drink is now available in Canada.

Heineken 0.0 is an alcohol-free lager brewed with a balanced and distinct taste with 69 calories per 330 mL bottle or can.

The brand’s green label has been turned blue to associate it with the alcohol-free category. Canada is the first country in North Amercia to launch Heineken 0.0.

“Removing alcohol from regular 5% Heineken would have been easy, but it wouldn’t deliver the best tasting alcohol-free beer. Heineken 0.0 is brewed from scratch and has a perfectly balanced taste with refreshing fruity notes and soft malty body,” says Willem van Waesberghe, Global Craft and Brew Master at Heineken.

The beverage is available in more than 16 markets around the world and grocery stores nationwide.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.