Categories: FoodWomen

Ortega spices up taco aisle

Ortega, the brand of popular Mexican food products including taco shells, taco kits, Mexican seasonings and a No. 1 selling taco sauce in the United States, spices up store shelves nationwide starting in June with the debut of two new must-try product lines: Ortega Good Grains Taco Shells, taco shells with unique, on-trend ingredients baked right into the shell, and Ortega Crispy Taco Toppers, crunchy toppings that add bold flavor to any dish. 

An alternative to the traditional corn shell, Ortega Good Grains Taco Shells are elevating the taco shell category, crafted with artisanal blends of real corn, unique grains and thoughtful ingredients baked into, and clearly visible within, each shell. Ortega Good Grains Taco Shells are made with whole kernel corn, giving them an authentic taste and a distinctive flavor, aroma and texture. Available in four different varieties—Blue Corn, White Corn with Chia Seeds, Yellow Corn & Ancient Grains and Whole Grain & Lentil—there’s a flavor for every palate. Ortega Good Grains Taco Shells are available in packs of 10 for a suggested retail price of $1.99.

“The introduction of Ortega Good Grains Taco Shells satisfies the growing interest in high quality meal solutions that are affordable and accessible,” says Haven Cockerham, vice president and general manager at B&G Foods. “From moms to millennials, consumers want great taste at a reasonable price. They also want to feel good about the ingredients of the food that they are bringing into their homes.”    

For anyone looking to ramp up the flavor of their favorite dishes, Ortega Crispy Taco Toppers provide a bold kick with every bite. Available in Jalapeño and Onion varieties, they boast real jalapeño and onion slices lightly breaded and fried for a crunchy finish. The versatile toppers can be added to tacos, salads and burgers or enjoyed on their own as a zesty snack. The suggested retail price for a 3.5 oz. re-sealable pouch is $2.79.

“The launch of Ortega Good Grains Taco Shells and Crispy Taco Toppers represents Ortega’s commitment to creating innovative products that help bring families together around the dinner table,” adds Cockerham.

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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