Categories: Flexible & PouchesGeneral Merchandise & Non-foodMaterialsMetal

Printpack wins silver Flexible Packaging award

On Tuesday, March 13, the Flexible Packaging Association (FPA) awarded Printpack a Silver Award for Printing and Shelf Impact for Purina’s Black Label and Skinny Strips Beggin’ Strips.

The Beggin’ Strips pouches employ both tactile and visual elements to create packaging that is truly unique in the Pet Treat aisle. Both were printed flexo with six colors (extended gamut) and spot lacquer. The unique soft touch overprint lacquer was applied rotogravure. The combination of the matte and high gloss lacquers, along with metallic elements, makes for a sumptuous looking and feeling product that gets and holds the consumer’s attention.

Printpack is honored to be recognized by the FPA for its achievement in printing.

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.