For more than 50 years, Graphic Design USA (GDUSA) has sponsored competitions that spotlight areas of excellence and opportunity for creative professionals. Of these, the American Package Design Awards is the fastest growing. The reason is simple yet profound – marketers are challenged as never before to convey their messages and promote their brands in an era of fragmented audiences, diluted mass media, eroding loyalty, and global competition. Package design – along with in-store graphics – is increasingly the difference maker in the consumer’s purchasing decision.
This annual competition celebrates well-designed graphics, but more importantly the power of design to advance the brand promise and to forge an emotional connection with the buyer at the moment of truth.
TFI Envision has been honored with two American Package Design awards:
– NAPA Night Vision Automotive Aftermarket Lighting Products Packaging – includes three tiers of products from basic to premium – Clear, Vivid, Brilliant – with over 60 SKUs. The trilingual, consumer friendly design incorporates easy-to-understand icons to denote the levels of brightness and distinguish the products performance. The metallic ink backgrounds incorporate a duotone vehicle image coming towards you with a bright white highlight appearing behind the bulb in the blister pack, which makes the product ‘pop’ off the shelf.
– BioLab, Inc. SpaGuard Product Line Packaging – TFI Envision approached the logo update as an evolutionary step to the familiar and trusted logo, bringing a more contemporary elegance to the brandmark with a new simplified illustration and simplified, impactful logotype. The new color coded ‘effervescent’ graphic treatment helps to differentiate each category. Utilizing liquid silver ink as part of the ‘effervescent’ graphic treatment infused brightness and clean feeling. The new typography is positioned to separate specific copy elements, making it easy to read. TFI Envision also changed the bottles to a consistent, clean, bright, pearlized white plastic with a clear, matte label substrate that disappears onto the bottle, creating a seamless look.
Winners of the American Package Design Awards are showcased in the printed GDUSA Design Annual, on the Web, and on an iPad app and seen by over 100,000 colleagues and clients each year.
Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.