Categories: Innovation

Ralphs unveils new convenient meal kits at local stores

Ralphs Grocery Company wants to know what’s for dinner tonight.

Ralphs is introducing pre-measured and prepared meal kits, called Prep+Pared, in its stores. The meal kits are now available in 25 Ralphs locations across Southern California. By early 2018, shoppers looking to make home cooking easy will be able to purchase the convenient Prep+ Pared meal kits at more than 100 Ralphs locations.

“The meals are fresh-made, chef-inspired, restaurant quality, easily prepared at home and affordable,” says Valerie Jabbar, president of Ralphs. “With Prep+Pared, we’ve taken all of the work behind planning and preparing a fresh, delicious meal and made it easy to cook in just minutes.”

All of the Prep+Pared meal kit ingredients are fresh, 100-percent prepped and measured and offer only what is needed to prepare the meal so there is no waste. Cooking time is about 20 minutes. Each Prep+Pared kit feeds two adults and ranges in price from $14 to $20, and there is no subscription needed.

“We’re always looking for ways to make our customers’ lives easier, and they have told us they want fresh, convenient and affordable meal solutions,” says Jabbar. “Our goal is to make home cooking easy and we believe that our Prep+Pared meal kits will become a new favorite way for Ralphs customers to make dinner.”

There are currently eight different seasonal recipes available: Athena Lemon Chicken; Chicken Enchiladas; Chickpea Tofu Tikka; Chimichurri Steak; Crispy Fish Tacos; Peruvian Salmon; Stuffed Poblano Pepper; and Viet Lemon Grass Pork. More recipes will be introduced with a focus on seasonal varieties.

Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.

BXP Staff

BXP elevates the value of innovative and collaborative brand package design as a strategic business competence across the omni-channel path to purchase, to ultimately help consumer facing and retail brands deliver more relevant experiences that connect with shoppers, win at shelf, own the moment of sale and maximize brand loyalty.

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