Talking to consumers through packaging also helps brands take the conversation offline.
It seems that Suri Cruise, Blue Ivy and North West are not alone in their love of beauty products, as new research from Mintel reveals that...
In this the second installment of our ongoing series about intellectual property, Jonathan Gelchinsky, a lawyer who heads the trademark practice at Pierce Atwood LLP in...
Smart Packaging www.inlandpackaging.com The Oculto illuminated bottle uses smart label technology that features printed electronics and LED lights with pressure sensitive with back-label design. A circuit...
A recent study by market intelligence agency Mintel reveals that 69% of U.S. adults shop online monthly, trading in the brick-and-mortar retailers for the more convenient...
A recent study by market intelligence agency Mintel reveals that 69% of U.S. adults shop online monthly, trading in the brick-and-mortar retailers for the more convenient...
The Johnnie Walker global brand team knew there was an untapped opportunity to achieve scale in gifting aligning behind the Johnnie Walker brand idea “big, bold...
This is an opportunity that comes around once in a lifetime,” says Cass Riese, co-founder, principal and director of business development at Pot-O-Coffee, a fast-growing, legalized...
Brown-Forman introduces the company’s first new bourbon brand in 20 years with the release of Coopers’ Craft. Coopers’ Craft is a celebration of barrel-making and a...
Welcome to Package Design’s 13th annual Makeover Challenge, a blue-sky contest that re-imagines a real-world brand. I’m proud to announce this year’s brand will be Choice...