Purity Vodka, a hand-crafted, ultra-premium Swedish vodka, has won the prestigious title of Grand Vodka Master—“2016 Vodka of the Year” for the sixth year in a...
On the bottle of each Karuna beverage, the roots of a beautiful Bodhi tree become the letter ‘u’ in the brand name. The seamless integration of...
Damen Jackson (www.damenjackson.com) has won the 13th annual Makeover Challenge, sponsored by Printpack. The Chicago-based design agency edged out competitors in the blue-sky contest by re-imagining...
Terlato Wines announced that it will import a range of premium wine brands from Distell Group, South Africa’s and Africa’s leading producer of wines, spirits, ciders and ready-to-drink beverages. “These...
Talking to consumers through packaging also helps brands take the conversation offline.
It seems that Suri Cruise, Blue Ivy and North West are not alone in their love of beauty products, as new research from Mintel reveals that...
Lively Packaging Design communicates product inside package. Bounce Bites are made from fruit, seeds and whey protein to deliver the consumer a sustained energy boost. The...
With its TableLuxe line of tableware, Waddington North America sought to offer two benefits for consumers who enjoy hosting their own parties. The first was to...
In this the second installment of our ongoing series about intellectual property, Jonathan Gelchinsky, a lawyer who heads the trademark practice at Pierce Atwood LLP in...
Brand leader says to celebrate your individuality to find your unique selling proposition.