Embodied in logos and symbols (Nike’s Swoosh), color schemes (John Deere’s green and yellow), numbers (501 jeans), slogans (Eat Fresh), and even shapes (Method’s product packaging),...
In celebration of World Water Day, March 22, Bacardi announces it will launch an in-house initiative to remove straws and stirrers in cocktails at company events....
When Five-time Emmy Award winner, author and beauty entrepreneur Eve Pearl was a child, she was extremely self-conscious. “My mother works at the Lincoln Center, so...
How a passion for understanding consumers’ lives and their existing needs can help brands create a more culturally evolved, emotionally engaged, holistic connection to consumers. Raymond...
Following strong volume growth earlier in the decade, the wine industry’s upward trajectory continues, but the rate of growth has decelerated. In 2014, total wine volume...
In an era when cross-category marketing is increasing and marketers try to exploit new ways to connect with customers, packaging becomes an even more vital component...
In a vibrant integrated marketing program aimed at reintroducing the Bud Light brand to the millennial market, Anheuser-Busch introduced a limited-edition series of one-of-a-kind Bud Light...
A new market assessment report from PMMI, The Association for Packaging and Processing Technologies, the owner and producer of PACK EXPO Las Vegas and Pharma EXPO...
Philip Thompson, vice president of global design at Rubbermaid, is on a mission. His goal? To build an organization famous for design and product performance, making...
The Honest Company’s director of creative services talks about the upside of assumptions and the importance of recognizing life’s opportunities. Unlike many design and creative directors...