For this installment of Package Design Matters, the company’s COO Josh Kirschbaum and Roys Laux, vice president of marketing, will speak about how the brand has...
Creating designs with men in mind can develop powerful connections and make your marketing messages go through the roof, even in categories that traditionally haven’t been...
For this instalment of Package Design Matters, we went to Highland Park, IL, to the home of Jon Denham, current vice president of design at ConAgra...
With 28 years at Osram Sylvania Inc., Marrie Luce-Barton, corporate identity and design manager for the company, has seen the effects of the quickening pace of...
For a company with so much history, change has been a constant at Kraft Foods Group, especially of late. From the late fall 2012 split of...
With a refined silhouette that bespeaks the modern design aesthetic of his home country, an affable smile and bright, curious eyes, Mauro Porcini attracts attention when...
Consumers can still be captured by eye-catching products with a uniquel shape or brightly colored label.
17 products to give your packaging high-end appeal.
Evolution or revolution? That is the question When it is time for a packaging design update, the first question to answer is: what should it change to...
Brandimage (Hong Kong) created the über-premium brand Bama Spring Water for Uni-President China Holdings Ltd. CHALLENGE Our mission was to create a new, über-premium mineral water for the...