When developing a marketing plan, marketers can’t just rely on their intuition, they are encouraged to use quantitative information or marketing mix modeling to help make...
We are excited and proud to officially introduce BXP, Brand Experience magazine, formerly Package Design. Two years ago, we set out on a journey to ensure...
Raymond Alexander Nadeau Author, Living Brands, Collaboration + Innovation = Customer Fascination Chief creative officer, Living Brands Living Media Communications Former vice president of new ideas...
A No. 1 luxury skincare and spa brand has announced the launch of its holiday sets: ELEMIS Holiday Sets. “We’re excited to continue our tradition of...
On the bottle of each Karuna beverage, the roots of a beautiful Bodhi tree become the letter ‘u’ in the brand name. The seamless integration of...
Damen Jackson (www.damenjackson.com) has won the 13th annual Makeover Challenge, sponsored by Printpack. The Chicago-based design agency edged out competitors in the blue-sky contest by re-imagining...
Modern architecture and rustic charm collide throughout Richard Barkaway’s family home in the greater Chicagoland area, enchanting visitors with a mix of styles, textures and eras....
Design Business Association | DBA Design Effectiveness Awards www.effectivedesign.org.uk The Design Business Association is the trade association for the UK design industry, which promotes professional excellence...
Talking to consumers through packaging also helps brands take the conversation offline.
It seems that Suri Cruise, Blue Ivy and North West are not alone in their love of beauty products, as new research from Mintel reveals that...