HMSDesign, an established brand design firm, has named Elle Morris to the newly created position of Chief Executive Officer (CEO). Morris will partner closely with the...
The [Brand Experience] List is created in partnership with Nextatlas, which clusters and ranks the social media content produced by a selected worldwide community of early...
Kiehl’s Teams up with Bright Pink Limited-edition product will raise funds to help prevent and early detect breast and ovarian cancer. Kiehl’s, since 1851, created the...
Martha Seidner Senior manager, global design, Pfizer Consumer Health Global design consultant How is the use of analytics changing? It’s changing in real time. There are...
Socially minded brand evolves its marketing and branding strategy to increase its ability to deliver hope to more people around the world.
Packaging reveals a lot about a brand. Showcasing your brand through packaging, both primary and secondary, is critical to building the brand image, perceived value and...
An innovative, luxury beauty brand is celebrating its one year anniversary. The brand, Kristals Cosmetics was introduced to the market last winter, launching 40 products across...
Birchbox, a beauty and grooming retailer has teamed up with Draper James, Reese Witherspoon’s Southern-inspired lifestyle brand to create its March box experience in honor of...
John Replogle CEO at Seventh Generation What does corporate social responsibility mean to you? Corporate social responsibility is the responsibility of every CEO today. We must...
Bud Light, this season is celebrating NFL fans around the league by introducing limited-edition “Strike Gold” Super-Bowl themed packaging. In select packs are the gold Super...