Ringing in the centenarian birthday of Mr. Peanut, Planters has released a limited–edition package that delivers a unique celebration to every brand fan. The limited-edition packaging...
Imagine visiting a new city and experiencing every sight, every neighborhood through sound. Each location with its distinct soundtrack bringing you closer to the emotion of...
The National Confectioners Association unwraps the latest candy and snack industry trends of 2016. At the association’s Sweets & Snacks Expo in Chicago (www.candyusa.org), the following...
DURING THIS WEBINAR, Package Design reviewed how doing good can be great for building a brand’s fan base. Watch this webinar on demand to find out...
IN PACKAGE DESIGN’s annual prototyping webinar, our panel of speakers discussed prototyping as a design and marketing tool. Watch this webinar to gain insights on how...
DURING PACKAGE DESIGN’s annual digital printing webinar, a panel of industry experts and thought leaders uncovered the creative branding and marketing possibilities of digital printing. Watch...
This is an opportunity that comes around once in a lifetime,” says Cass Riese, co-founder, principal and director of business development at Pot-O-Coffee, a fast-growing, legalized...
Welcome to Package Design’s 13th annual Makeover Challenge, a blue-sky contest that re-imagines a real-world brand. I’m proud to announce this year’s brand will be Choice...
Embodied in logos and symbols (Nike’s Swoosh), color schemes (John Deere’s green and yellow), numbers (501 jeans), slogans (Eat Fresh), and even shapes (Method’s product packaging),...
Transforming the Fisher and Orchard Valley Harvest brands, John B. Sanfilippo & Son Inc. (JBSS) senior vice president of global marketing Howard Brandeisky and director of...