Terri Goldstein, CEO of The Goldstein Group (TGG), a branding/design firm, and Sheri L. Koetting, Co-founder and Chief Strategist for MSLK, a beauty branding agency, are excited to announce their strategic partnership, TGG + MSLK, which will bring enhanced value to clients through the integration of brand strategy and packaging design, corporate identity, digital and social media. The partnership will allow them to create exceptional brand experiences through a multi-disciplinary approach.
“Consumers are managing their health and wellness more through online and social media,” says Goldstein, “so we must better leverage clients’ core brand identifiers across all media. Our partnership with MSLK will ensure that we do just that.”
“Consideration of consumer cognitive recall is a critical lens to view and review any branding program,” says Koetting. “TGG will add their rigorous research and scientific methodology to our strategic approach to design.”
Together, their skills and methodology in Beauty, Wellness, OTC, RX and RX/OTC Switch will deliver more rewarding and impactful customer experiences with the same proven ROI from which their clientele have benefitted. TGG + MSLK clients will be afforded substantial value in two ways: Through TGG’s proprietary Shelf Sight Sequence, a guiding principle and practical application of the “sequence of cognition” – that visual images of colors, shapes, and symbols are remembered and recognized directly, beyond words; and through MSLK’s capabilities to provide a more cohesive multichannel experience for brands across digital and social media.
TGG and MSLK will continue to serve their existing clients as they have come to expect in design and branding. Clients have included: TGG – Bayer Health Care, Merck, Sanofi, Carma Labs, HRA Pharma and Foster Grant; MSLK – Johnson & Johnson, John Masters Organics, Maybelline, Ouidad, and Redken.
Editorial Note: This post was shared by a member of the BXP community and edited by our editorial staff. Do you have news to share with our readers or a package design project that you are especially proud of? Click here to learn how you can become a contributing member of the BXP Magazine online community.